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The Mental Illness Foundation is proud to announce the 
It's Urgent to Act fundraising campaign result. Thank you from the bottom of our heart!



On October 22, 2008, the Mental Illness Foundation officially launched the It’s Urgent to Act fundraising campaign, with the aim of raising $10 million over 5 years.

At the launch, Campaign Chair Luc Bachand, Vice-Chair, Investment Banking Group, BMO Capital Markets, noted that “mental illness affects every level of society. Anyone and everyone can have a loved one who suffers from a mental illness. The increasing demands that society places on young people, workers and seniors have only intensified this type of illness in our time.”

Mr. Bachand unveiled the five major projects for which the funds raised during the campaign will be used:

  • Expanding the Partners for Life program in order to visit a larger number of schools each year and create an information, orientation and health care access unit for young people and their families.
  • Adding new tools to the Nothing’s Working? program and developing services adapted to companies’ specific needs.
  • Setting up the Seniors in Mind program, a depression awareness and prevention program for seniors and a training program for their caregivers and advocates.
  • Establishing a research fund to support young researchers in mental health.

Several representatives of major donors attended the launch, including Sylvie Barcelo, Deputy Minister of the Family and Seniors; Janine Bombardier, President of the J. Armand Bombardier Foundation; and L. Jacques Ménard, President, Québec, BMO – Financial Group and Chairman of the Board, BMO – Capital Markets. Each of them presented a major gift to the campaign’s Honorary Co-Chairs, Jocelyne Monty, Chair of the Board of Directors of the Mental Illness Foundation, and Dr. Yves Lamontagne, the Foundation’s founding president.

“When you realize that one person in six in Quebec suffers from a mental illness and that we have one of the highest suicide rates among young people, it’s urgent to act. And that’s what BMO is doing today by announcing a donation of $500,000 to the Mental Illness Foundation,” said Jacques Ménard.

For his part, Guy Lafleur, one of the campaign’s honorary patrons, noted that everyone has a role to play in fighting mental illness. “I encourage all business leaders as well as the general public to support the Mental Illness Foundation’s fundraising campaign, because you never know when it might be your turn to deal with this type of illness,” said Mr. Lafleur.

"It is with pleasure that I accepted the presidency of the Mental Illness Foundation’s It’s Urgent to Act fundraising campaign. Having myself been a witness to the suffering experienced by a loved one with mental illness, I am convinced that the Foundation’s acts of prevention and education the for the community are essential. Individually and collectively, we cannot remain indifferent to the suffering that affects thousands of lives every year."

-   M. Luc Bachand
Campaign Chair



Campaign objectives


  • Increase the impact of the Partners for Life program by growing the number of activity leaders in order to visit more schools each year. The Foundation plans to offer more training sessions for advocates and introduce Web-based tools to support the program.
  • Increase interest and impact of the Nothing’s Working program by developing new training courses and tools adapted to the specific needs of companies.
  • In the very short term, the Mental Illness Foundation will create Seniors in Mind, an awareness and prevention program aimed at identifying the principal symptoms of depression and leading to the identification of this illness among seniors in Quebec. It will also include a training component for caregivers and care providers working with seniors.
  • The Foundation will invest in the creation of a research fund to support promising young researchers through awards of excellence. Since research is a mainstay in the recovery of those affected, the Foundation will support young researchers at the start of their career so that they can press ahead with their innovative projects. The research orientations targeted will be the epidemiology of mental disorders, the mental health of the general public, fundamental neurosciences and clinical research.


Numerous large companies, foundations, small businesses and friends of the Mental Illness Foundation have already answered the call. Thus, through the generous support of our donors, the Foundation has so far received donations totaling more than $12.2 million, allowing it to continue its mental illness outreach and awareness activities among adolescents, workers and seniors.


Campaign board


It's Urgent to Act Campaign Board

President of the fundraising campaign
Mr. Luc Bachand

BMO Capital Markets


Honorary Co-Chairs

Mrs. Jocelyne Monty
Outgoing Chair of the Board of Directors
Mental Illness Foundation

Dr. Yves Lamontagne
President and CEO of the Collège des médecins du Québec
Founding President of the Mental Illness Foundation


Cabinet members of the campaign

Mr. Stéphane Achard
Senior Vice-President and General Manager
Manager, Business and Institutional Services
Desjardins Group

Mr. Don Bastien
Senior Vice-President & General Manager
CTV Montreal

M. Ian Boeckh
Fondation Graham Boeckh 

M. Jean Brosseau
Vice-présidence Marketing et Soutien aux ventes
Fédération des caisses Desjardins

Mr. François Côté
Executive Vice-President and President,
TELUS Québec and TELUS Health Solutions

Mr. Roch Dubé
Chairman of the Board
Fédération des chambres de commerce du Québec

Mr. Geoff Molson
Chairman of the Board
The Montreal Canadiens

Mr. Richard Nadeau
Managing Director and Vice-Chairman
Desjardins Securities


Honorary Patrons

Mr. André Bérard
Corporate Director

Mr. Giuseppe Borsellino
Groupe Petra

Mr. Pierre Brunet

Mr. Ian Greenberg

President and Chief Executive Officer
Astral Media inc.

Mr. Guy Lafleur
Montreal Canadiens

Mr. R. Jeffrey Orr
President & CEO
Power Financial Corporation

Mr. Guy Saint-Pierre
Corporate Director

Mr. Michael L. Turcotte
Chairman of the Board

M. Luc Villeneuve
Samson Bélair/Deloitte & Touche

Mrs. Hélène Wood
Wood Family Foundation



Our donators


We wish to express our gratitude to the companies, institutions, agencies and individuals who, through their donations, sponsorships or partnerships, have provided outstanding assistance to the Foundation in the pursuit of its mandate. Thank you!


Major Philanthropists and Ambassadors

















































Corporate Donors

(alphabetical order)

Angelcare Monitors inc.
Banque Laurentienne
Banque Nationale du Canada
Borden Ladner Gervais
Caisse de dépôt et placement du Québec
Cogeco Câble inc.
Davies Ward Phillips & Vineberg 
Eli Lilly Canada Inc.
Fasken Martineau
Fédération des caisses Desjardins du Québec
Fiducie de charité
Fiera Capital
Fondation Communautaire Canadienne-Italienne du Québec
Fondation DWPV (Québec) Inc.
Fondation EJLB
Fondation Famille Wood
Fondation McCarthy Tétrault
Fondation Molson
Fondation Québec Jeunes
Fondation Simple Plan
Fonds de solidarité FTQ
Gestion financière Jamorce inc.
Gestion TransForce Inc.
Gouvernement du Québec
Groupe Banque TD
Groupe Canam inc.
Groupe Petra Ltée
Heenan Blaikie
Imperial Tobacco Canada Ltée
Industrielle Alliance, Assurance et services financiers inc.
Investissement Québec
Ivanhoé Cambridge
La Famille Jean C. Monty
Les Vêtements de Sport Gildan inc.
Letko, Brosseau & Associés inc.
Ministère de l'Éducation, du Loisir et du Sport
NKF Devencore 
Norton Rose Fulbright Canada
Placements Borsa Inc.
Reitmans Canada Ltée
Société générale de financement
Société générale succursale Canada
Stikeman Elliott
Succession Gilles Dubé
TAXI Canada
Transat A.T. inc.
United Way of Calgary and Area
Zeller Family Foundation

Individual Donors

($1,000 and more)

Yannick Archambault
Brian Aune
Gestion Bach
Jacques Bernier
Jacques Bougie
Martin Charbonneau
Robert Chevrier
Luc Bachand et Nicole Colas
Michel Côté
Michel Duchesne
Richard Dufresne
Brian Edwards
Jean-Luc Gravel
Wilfrid Hénault
Jacques Hendlisz
Elaine Joly-Ryan
Marc Lacourcière
Francis Lafrance
Mary-Catherine Little John
Gary Little John
Gaétan Marois
Angèle Martineau
Gilles Metcalfe
Frederick Mifflin
Pierre Morin
Richard Nadeau
Line Rivard
Henri-Paul Rousseau
Guy Saint-Pierre
Glen Sauntry
Gérard Taillon
Jean-Luc Taschereau